Foreland Marine

Foreland Marine is an independent consultancy that runs refit projects and acts as owner's representative on new builds. The site needed to read like a colleague, not a brochure. It had to communicate enough about the work to earn a meeting without giving away the playbook.

Yacht consultancies tend to look identical online: dark backgrounds, drone footage, stock superlatives. Foreland's actual edge is editorial: clear thinking, written plainly. The site had to look and read the way the consultancy actually works.

• 01Stripped the homepage to one paragraph and a single contact line. No carousel, no buzzwords.
• 02Wrote service pages in the cadence of a private memo, not a sales deck. Plain language, real numbers, named clients where permitted.
• 03Custom Next.js build with edge-rendered pages, no marketing pixels, hand-tuned typography in Figtree.
• 04Built the editorial system that later became the foundation for The First Owner's Reference.

• •Inbound enquiries shifted from agencies to direct owner contact.
• •Average enquiry quality rose: longer briefs, named vessels, named yards.
• •Site became a credibility asset cited by other professionals in pitches.

Time to first paint

TBD

Lighthouse performance

TBD

Time from kickoff to launch

TBD

• Next.js
• TypeScript
• Tailwind
• Vercel