The First Owner's Reference

This is an editorial publication rather than a marketing site. The reader is a first-time superyacht owner treating the purchase as a private decision, and the site had to support long reading, citation and a print-quality edition in equal measure.

Existing yachting media is written for the trade rather than the owner; the tone is breathless and the structure is that of an auction catalogue. A first-time buyer reading the press would learn little and trust less. The Reference was conceived to fill that gap.

• 01Built the information architecture editorially, around chapters, glossary, calculators and search, with each chapter standing alone as a piece of writing.
• 02Tuned the typography for long reading on screen and on paper: a single column, a generous measure and proper footnotes.
• 03Added schema markup to every chapter so the content can be cited accurately by AI answer engines.
• 04Built a press pipeline that renders the book from the website itself, with no page layout application in the chain.
• 05Prepared an internationalisation plan covering French, Spanish, German, Italian, Chinese and Russian editions.

• •Lays the foundation for a yearly editorial flagship under the Foreland Marine umbrella.
• •Pre-launch interest from owners and brokers as a reference document.
• •The architecture produces a print-ready PDF and the public web edition from one source, without dual maintenance.